Let me start this edition by telling you more about this “thing” called The House of Beautiful Business. I say “thing” for the lack of a word that defines it and also does not limit it or oversimplify it.
House of Beautiful Business is a global community and movement founded by Tim Leberecht and Till Grusche that reimagines business as a raw, poetic, and imaginative practice, challenging traditional models.
From its origins in Barcelona’s gothic quarter, the House has grown into a network of over 50,000 professionals worldwide. Their goal is to build a purposeful, inclusive, and sustainable economy through thought leadership, transformative experiences, and global gatherings.
It doesn’t just sound amazing. It is amazing. I joined their latest gathering in Morocco this month, and I’ll tell you that what I experienced there still echoes in my head. I invite you to open yourself to experiment and see if it resonates with you too.
The Need for a New Approach
We are now living in a world increasingly dominated by mechanistic management approaches. Because of that, a revolutionary shift in our perspective is needed.
A new approach could be named: LIFE-CENTERED.
By tapping into the wisdom embedded within organizations and viewing them as living organisms capable of profound self-awareness and transformation, a new paradigm emerges.
This approach fosters deep, meaningful conversations, allowing the unspoken and invisible elements to come to light, thereby generating crucial insights for authentic change and innovation.
This mindset shifts from human-centered solutions to life-centered ones, allowing organizations to thrive amidst uncertainty. It calls for transcending superficial fixes and delving into the deeper, often invisible layers of life.
Does this make sense to you? Can you feel the power of it?
A Transformative Moment
Maybe not, after all, you are just reading a few lines in front of a computer screen or your phone. So let me invite you to a quick snap of one of the experiences we had at the House.
At a certain point, one of the speakers, John Fullerton, an ex-JPMorgan executive, took the stage to provoke us on the need for a new system, one he calls Regenerative Economy. He did so by reciting a poem that he had put together with the help of some poets, from Rumi to T.S. Eliot.
This content was published originally on LinkedIn and you can continue reading it here.
